STELLA
MCCARTNEY

Location: Lincoln Center for the Performing Arts New York City, New York  

Objective: To create a pop up shop for Stella McCartney in a location and designated time of the year to align with chosen concept

Design considerations: Sustainability, location and date of pop-up shop

BACK TO BASICS

Stella McCartney stores showcase neutral palettes with ribbed concrete, stone, wood, and metal finishes. As a brand, their mission statement emphasizes sustainability and circularity. To help promote awareness of water waste in the fast fashion industry, the pop up shop will be located at the previous location of New York Fashion Week. The shop and location compare simplicity versus complexity, basics versus couture, and minimal versus ornament.